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What to Expect From the PR Consultancy

Using a PR consultancy will help you develop a solid online presence, and also develop a technique to attract the media and develop your brand. However, a good PR consultancy will also flag any stories that aren't likely to be successful in the press.

A good PR consultancy can provide you with a apparent overview of the media landscape in your region and how to best reach your target audience. It may curently have some contacts in your market. It's important to create a good working partnership with the media to spread the text messages you want to get out there.

A good PR consultancy is a mix of experienced professionals, who'll have a keen sense of what appeals to the media. You can also find that these experts possess a flair for open public speech. They'll also learn how to pitch interviews to the media.

A great PR consultancy will also be capable to show you how your organization can benefit from the latest trends in marketing. This includes the opportunity to map away formulae which will meet your company's specific needs. These may include a social media presence, influencer engagement and advertising research.

A great PR consultancy will also be capable of making sure that you can fulfill your deadlines. They may also be able to plan a push conference or wellnessconsultant write a speech addressing traders' concerns. It is also smart to negotiate a collection project fee.

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This city is developing the world’s tallest timber tower, again
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The US city of Milwaukee is already home to the world’s tallest timber tower. But another, even taller, wooden skyscraper could be added to its skyline, designed by Vancouver-based studio Michael Green Architects (MGA).
 
The firm recently released plans for the development, which includes a 55-story tower made principally from mass timber — thick, compressed, multilayered panels of solid wood. If built, it would usurp the current world title holder, the 25-story Ascent tower by Korb + Associates Architects, as well as becoming the tallest building in the state of Wisconsin.
 
MGA, which specializes in wooden architecture, hopes that the project will set a “new global benchmark for mass timber construction.”
 
The project is part of the redevelopment of the Marcus Performing Arts Center, which opened in 1969 and won the Honor Award for Excellence in Architectural Design from the American Institute of Architects in 1970. Led by Neutral, which bills itself as a “regenerative development company,” the redesign will transform what is currently the center’s concrete parking lot into a space with residential units, offices, restaurants, cafes, grocery stores and public plazas. According to MGA, construction will cost an estimated $700 million. The plan is currently going through the city’s approval process, during which it is expected to evolve.
 
Why timber?
While the use of mass timber is steadily increasing worldwide, thanks to changes in building regulations and shifting attitudes towards the material, it has yet to match the sheer height of buildings made of concrete and steel — although a slew of timber high-rises have been proposed in recent years. MGA says its tower design would be approximately 600 feet (182 meters) tall — more than double the 284 feet (87 meter) tall Ascent tower.
 
“The race for height is important,” said Michael Green, an architect and founder of MGA. “It’s not about showing off, it’s about showing what’s possible to the public.”
 
He argued that the reason timber skyscrapers haven’t yet become mainstream is because climate change hasn’t been at the center of the conversation. “We didn’t really need to challenge the status quo of steel and concrete,” he said. “But because those materials are so hard on the climate, we had to find a different way to build towers and big buildings in general.”
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End of an era: The big change coming to European travel in November
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In travel news this week: an accidental megadeal on first-class tickets, the world’s best-connected airport and why now is a good time to plan a trip to Europe. Plus a bit of relief for those of you traveling this Labor Day weekend.
 
Goodbye to EU passport stamps
Paper mementoes of our travels, from boarding cards to even passports themselves, are fast moving into obsolescence.
 
The inky, smudgy joy of a fresh passport stamp will be a thing of the past for visitors to the 29 countries of the European Union Schengen Area starting November 10. That’s when the new automated Entry/Exit System (EES) comes into effect.
 
It’s separate from the delayed ETIAS visa waiver program, which is due to start in the first half of 2025 and will mean travelers from outside the EU will be charged a €7 entry fee that is valid for three years.
 
Destination inspiration
Get your stamps while you can with these European vacation picks.
 
Il dolce far niente – “the sweetness of doing nothing” – has been perfected by Italians on their vacations in southern sweet spots such as Naples, Ischia, Puglia, the Amalfi Coast and Capri. These remarkable photographs by UK photographer Lucy Laucht show how to relax the Italian way.
 
In Hungary, the Gresham Palace is the grandest Budapest hotel of them all, having sat in its prime position overlooking the River Danube for more than a century. Here’s how this architectural gem looks in its current incarnation.
 
Finally, if you’re considering a longer stay, an idyllic Swedish town is selling off land with prices so low you might think they’re mistakes. But Gotene, 320 kilometers (200 miles) southwest of Stockholm, is indeed selling plots with prices starting at just 1 krona, or 9 US cents, per square meter (11 square feet).
 
Aviation news
An airline accidentally offered a megadeal on first-class tickets, with 300 lucky customers getting savings of 85% off. Here’s what happened next.
 
The staff at Australian flag carrier Qantas must have been flat-out like a lizard drinking sorting that mess out. And if you don’t understand that lingo, it’s time to check out our guide to Aussie slang.
 
An airport on the edge of southeast Europe has been named the best connected in the world, with more than 300 direct flights to unique destinations. It’s been networking fast, too; it only opened in 2018.
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