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You’ve bought a big Featured Snippet box at the top of the web page. Video results. And more. Which signifies that bettering your search engine positioning isn’t nearly shifting up a number of spots. It’s also about maximizing your "SERP actual estate". This implies rating as excessive as you'll be able to. But it may involve ranking multiple times on the identical page. Am I a strategic thinker? Can I translate complicated concepts into concepts non-technical people can understand? Am I a good writer or editor, or am I concerned about collaborating with content material creators? On condition that Google serves an estimated 2 trillion search queries per year and eCommerce gross sales continue to take an ever-bigger share of the retail pie, search engine optimization is a good discipline to get into. As more companies compete for limited search results real estate, paid search will get more expensive, making natural outcomes a gorgeous alternative. You can do several issues to get your career as a search engine optimization specialist off the bottom.

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