If it is beyond the year 2009 and you are reading this, forget traditional SEO. Make your peace, leave a rose or two, say a prayer - and move on. The rest of the world (wide web) has. Socialized, or Viral Marketing, as it is called, is now the new King. Instead of attempting Old-Method (or any) SEO, focus on viral marketing.
I want to give you 5 very important on page SEO tips, note that some of these will apply to bloggers more than others, but just be creative and they can be used to boost your search engine rankings for any website.
The weekend arrives and I find myself in a dental office in Toronto hunched over a computer screen while desperately trying listen to NFL football on the radio. Not exactly where I want to be on the weekend but at least I am not in THE chair. We begin discussing SEO strategies and web site changes that Dr Bob might want to make.
As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you're selling shoes. "Shoes" is a general keyword that you'd have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women's tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children's hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for
Pinterest paid ad campaigns such as Google AdWords certain name brands are not allowed.
SEO news Unfortunately, we can't list all of the search engine optimization strategies here. There are too many to name, but you become more relevant by utilizing them
properly. In 2011, we are all well aware of how SPAM works. Ten years ago, it was an easy way for people to make short-term money, but now it's pretty much obsolete.
Reciprocal Links: The days of creating a bunch of random links to your website and getting good rankings are over. The search engines caught on to that one too. Sorry. If you own a salon and you link your site to your friend's site, who owns a hardware store, that doesn't count. If you do link, you must link to someone who has relevant content and preferably a site that has a well established blog and social media presence.
Next, do some research on the sites that rank for that particular keyword. What are the top ten sites doing? Who is linking to them? What is their PR ranking? How old is their site? One of the programs that I particularly like is "SEO Elite" that automates these findings for you. It will cost you a little bit, but it will save you hours upon hours of research and give it to you in a report. Now that you have your facts, you can tell what you need to do to rank for that keyword.
The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% - 3% keyword density is ideal, yet it is actually too much. There is an optimum keyword density that has little to do with the keyword itself, but more to do with contextual relevance of the page content to the topic in hand. Which leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your own language and don't try to meet any perceived need for a specific number of so-called keywords within your page content.