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While mcdonalds has its staple menu of Huge Mac, Quarter Pounders, Chicken Nuggets and French French fries, it frequently tries to diversify its menu in interesting ways. For example, it introduced the Big Tasty a few years earlier, which in my view was their variation of Burger King's Whopper hamburger. Personally, I was not a fan, though our Swedish designer used to consume them religiously after a couple of beers.
Lesson # 5 - The cash remains in the specific niche. Watching traffic go by in San Francisco makes you understand the large range of cultures, diversity and wide range of alternatives people desire in their choices. I often enjoy in wonder as numerous dealerships are lead by ad agency to invest large amounts of cash attempting to be whatever to everyone with a generic non-benefit driven message.
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