According to One Click Retail, Amazon's school supplies sales grew 35% year-on-year in the first two weeks of the US Back to School shopping season this year. Among the goods catalogs, consumer electrics such as mobile phones achieved the biggest growth on back to school sales. 25 million, and the tablet Sales have almost doubled (up 98%). In addition, youth clothing sales increased by 61% than in 2016 the same period (same two weeks). In the third quarter of 2016, Amazon led the 82% of US online shopping business growth. This was partly due to the fact that Amazon's Prime promotion was held at the beginning of the third quarter. But most of the quarter was occupied by the back to school shopping season from mid-July to mid-September. In 2016, sales in the back to school season increased by 9% in the first two weeks and set a 20% growth record in this quarter. 1.6 billion. Whether it is clothing or footwear products, people's shopping habits experienced a foreseeable annual change in the back to school season. This c on tent has be en done with GSA Content Generator DEMO.
Parents will turn to Amazon for school age children to buy shoes and clothes. But there are two other items in the Amazon also appeared trends on the growth: Deals home cleaning products and health personal care products. Many parents received the task of purchasing clean items for their children's classrooms, sales while college students were equipped with some dormitory cleaning items and beauty / health products for the new school year. If you happen to sell household cleaning products or beauty products, you should spend the marketing budget mainly in this period. Some foreign analysts also said that they saw the biggest improvement in health and beauty products (HPC) and other supplemental CPGS during the shopping season. We expect this year back to school electrics consume products will bring good results to the retail industry," said Tony Zito, CEO of Rakuten Marketing. "Marketers continue to reinforce their digital marketing campaigns before the key marketing season opens. Mobile devices and SNS media are important to improve the back to school sale profit, and advertisers may need to invest in these platforms to optimize their own strategies. Advertisers need to invest in advertising technology that allows consumers to participate in product purchases online. 8% of visited consumers say they want ads to showcase products of interest, and if advertisers can do it efficiently, they will be able to increase their return on advertising by creating a good shopping experience and additional value.
Common shares outstanding plus shares underlying stock-based awards totaled 517 million on June 30, 2020, compared with 510 million one year ago. "This was another highly unusual quarter, and I couldn’t be more proud of and grateful to our employees around the globe," said Jeff Bezos, Amazon founder and CEO. "As expected, we spent over $4 billion on incremental COVID-19-related costs in the quarter to help keep employees safe and deliver products to customers in this time of high demand-purchasing personal protective equipment, increasing cleaning of our facilities, following new safety process paths, adding new backup family care benefits, and paying a special thank you bonus of over $500 million to front-line employees and delivery partners. We’ve created over 175,000 new jobs since March and are in the process of bringing 125,000 of these employees into regular, full-time positions. And third-party sales again grew faster this quarter than Amazon’s first-party sales.
Amazon’s top priority is providing for the health and safety of our employees and partners, and the company spent more than $4 billion in the second quarter on incremental COVID-19 related initiatives to help keep employees safe, provide additional compensation to our employees and delivery partners, and deliver products to customers. Amazon provided a one-time Thank You bonus totaling over $500 million to all front-line employees and partners who were with the company throughout the month of June. This benefit provides employees with up to 10 days of company-subsidized emergency backup child or adult care. Amazon introduced Distance Assistant to help keep employees safe by providing them with live feedback on their social distancing via a 50-inch monitor. Amazon Beauty made the software and AI behind this innovation available via open source so that anyone can create their own Distance Assistant at no cost and get up and running with just a monitor, computer, and camera. Amazon is collaborating with national medical care group Crossover Health to pilot Amazon Beauty Neighborhood Health Centers, which are new medical facilities available to Amazon employees and their families.