It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was 'SEO' and on the page you have SEO appearing 10 times, just make one bold which is enough.
SEO is an acronym for search engine optimization. It's a way for a business owner's website or blog to be found on the Internet. There is a variety of ways to use SEO strategies, which is why a lot of people are confused by it. However, the main goal is to rank higher in the search engines and make your business website more relevant on the Internet.
Google have solved more than half of our problems by placing quality instruction materials in their websites under the webmaster tools. Even with that, they still reserve a lot of
Search Engine Optimization tips for you. In case you have no account on Google, I employ you to sign up today so that you would be exposed to these information. The reason why Google put these SEO tactics into play is not only because they want you to make more money. Just remember that this internet business is a Win-Win situation. You make money and Google also makes money.
Like I said there are much geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts etc. However, with the advancement of template driven and WYSIWYG* sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing...also known as indexing.
By adding news to your website, you will be adding extra content, and the
search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
As said before, to learn SEO news, you don't need to have much more than a working knowledge of computers and the internet. While a few aspects of it can be technical in nature, the good news is that actual implementation in most cases only involves simple actions like word processing or creating links. For example, did you know that starting a free blog can increase your ranking in search engine listings? This is one of the easiest ways to optimize your webpage, as you get free opportunities to link back to your page. Online today there are numerous blog sites, which do all the hard programming for you. All you have to do is sign up for free, and start writing, and the rest is done for you. With each post, and the link it contains, your ranking will move just a little bit higher.
These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.
Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your
products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.