A few days ago, a piece of news from Korean media caught our attention. On October 14, South Korea's Onmind's AI virtual human "SUA" signed a three-year exclusive contract with Thai advertising company
Dynamic Digital Display. According to the agreement, "SUA" will appear as an advertising model on giant billboards and electronic screens installed on landmark buildings in Bangkok in the next three years. It is reported that this is the first time that Korean "virtual celebrities" have entered the field of advertising models in Thailand.
In recent years, the development of digital virtual human business is in full swing, and virtual anchors, virtual hosts, etc. have become well known. It is noteworthy that, by gradually replacing real people in many commercial application fields, virtual digital humans have begun to transform into
traffic as a well-known digital virtual human star, and finally transformed into commercial profits, completing commercial applications from laboratories to market applications change.
In fact, this is not the first time that digital virtual humans have appeared in the commercial field. For example, as we all know, virtual singers such as Hatsune Miku and Luo Tianyi have successfully converted them into revenue for the organizers by holding offline concerts, creating a lot of profits. Some people even joked that replacing real people with digital stars saves money and has no risk of overturning. Although this is a joke, it also truly reflects a development trend in the current market.
Just during this year’s National Day, the first naked-eye 3D digital avatar in the rental led floor (
learn more) light display industry created by Unilumin Technology—the girl "Qi Xiaomo" was displayed on the largest naked-eye 3D screen of 999㎡ in Central China "Eye of Three Towns" Meeting the general public has become an Internet celebrity attraction where many people come to check
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>As the first in the industry, Qi Xiaoshen is not only a virtual digital human image with a "name and surname", but more importantly, as an IP that will be endorsed by a well-known image of the city, it will be developed and transformed at a deeper level in the future. A large number of related derivative products will be launched, and even lead to the emergence of new business models, so that virtual digital content can truly be connected with commercializat
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>It is not difficult to find that after several years of rapid development, the virtual digital human business has entered a stage of relatively mature technology development, and the main task at this stage is to explore how to deeply integrate virtual digital human with many traditional business fields, so as to Open up a new business model, create more business value, and turn it into a profitable t
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>In fact, in addition to the above two typical digital star applications, virtual digital humans have also started a rapid penetration process in many fields. For example, in financial institutions such as banks, Aoto Electronics is accelerating the application of its digital virtual service personnel. These avatars can provide customers with uninterrupted business handling assistance, business consultation, etc., and can also be used for internal bank business training, which greatly improves training efficiency and customer service satisfact
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>In the future, with the in-depth penetration of the digital economy into all walks of life, the traditional real economy will surely absorb more applications of digital services. Replacing real people with digital virtual people, or opening up new business models and providing new services will also become popular in many traditional economic fields, which must be a rare opportunity for LED screen companies.
