The reason? Medical researchers had been saying for a while that the regular rise in American obesity was linked in part to the regular intake of liquid sugar (e.g., soda). Bloomberg's thought was to reduce the amount of tender drinks consumed and thereby scale back obesity, widely considered a significant health problem.
In the end, all e-cigarettes which are "new" tobacco merchandise that search to continue to be bought in the U.S. should be the topic of applications to FDA, and JUUL those which are authorized to be introduced, or keep, in the marketplace will solely receive authorization after undergoing a thorough scientific assessment by FDA.
Whether the Juul "Make the Swap" adverts break the law or not, one factor is for sure: Juul continues to interrupt data with its gross sales. The variety of young adults between 18 and 21 years outdated who tried Juul increased more than 400 % from July 2017 to October 2018. So while tobacco corporations like Juul can get away with Tv promoting for now, they might encounter critical pushback in the future.