Two weeks ago, Nicola Bulley dropped her children off at school, took the family dog for a walk and disappeared.
In the following days, the neighbourhood has been besieged by amateur detectives, eVDen EVe nakLiyAT podcasters, influencers and dozens of complete idiots - all keen to ‘help' an overworked police force do their job.
Many of these time-wasters have got pet theories about what could have happened to Nicola. The most insensitive post random thoughts on social media and TikTok, causing even more distress to her loved ones.
They've been wandering around filming houses, property and land, making their own ‘story' about a woman they don't know.
A woman who deserves better.
Meanwhile, 40 police officers are worked off their feet investigating 500 leads. A diving team has combed the river and found nothing. Boats are searching Morecambe Bay.
As interest in the case grows with every day that Nicola isn't found, it's fanned by rumours and lies on the internet.
The scene by the river has become a pilgrimage sight for gawkers. Officers had to issue dispersion orders to prevent enthusiastic members of the publics taking selfies on the bench where Nicola's mobile phone was found. There have been false accusations about a deserted local farmhouse.
Should you have any kind of concerns about where by and also the best way to utilize evDEN eve NakliyAT, you possibly can call us on the web page. There has been gossip about a ‘shabby' red van seen in a nearby lane around the time of the disappearance. A group of men from Liverpool made a trip to the area to ‘help' and had to be sent back home.
Nicola Bulley 45, (pictured with partner Paul Ansellvanished while walking her dog in Lancashire on January 27
On Friday morning, villagers and friends stood by the road, holding placards, evden evE naKLiYAT begging for more dashcam footage to turn up. Anything at all that might turn into a clue.
In the middle of all this, Nicola's family are desperately seeking answers, trying to protect her small children.
The circus by the side of the River Wyre and on the streets of Inskip is a disgrace.
A crime scene has become something to post about to your pals.
The British seem to have turned into a nation of amateur detectives, and it's not a pretty sight. Millions of us think we could do a better job at solving any crime than the police and it's because we spend hours every night watching bumbling coppers and lazy detectives take six hour-long episodes to solve the mystery of another dead body at the local bus stop.
Crime shows and factual series which revisit unsolved cases have become the biggest source of entertainment on all media.
Streaming, online, podcasts, mainstream channels. Nothing pulls viewers in like crime.
There's a steady diet of police procedurals on telly night after night, combined with the popularity of shows like Silent Witness dramatising the forensic science behind any unexplained death.
Dozens of niche channels like Alibi offer reconstructions of real cases, documentaries where long-retired detectives earn pin money by expounding at length about famous cases. You can't escape crime, schedulers have realised it's utterly addictive.
JANET STREET-PORTER: There's a steady diet of police procedurals on telly night after night, combined with the popularity of shows like Silent Witness dramatising the forensic science behind any unexplained death
<div class="art-ins mol-factbox floatRHS news" data-version="2" id="mol-be86bf10-a96b-11ed-82ba-c1ed6f96754a" website STREET-PORTER: Nicola Bulley mystery isn't Netflix crime show