What does social media have to offer SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the past few years, but it's very important to leverage particularly if you're investing efforts in SEO. While the benefits of social media may not seem immediately apparent, they're essential for SEO help. Here are five reasons social media is essential for SEO.
1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet about a piece of content. The more social interactions a piece of content gets, the greater social signals you build to your site. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify the most popular content and what their algorithms consider as high-quality. If the content you're looking at has a high amount of social shares It can be quickly indexed.
2.) Link Building
It's long gone of going out and asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your content, when they are thought to be "unnatural"? Social media is your solution. Social media allows you to post your content and share it with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. These people may also promote your content to their networks which will increase the impact of your content.
3) Content Amplification
You can create all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content , but it can only reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. This will allow them to promote your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic, inbound linking social signals,
www.cofe-cup.net as well as brand recognition and can be utilized by search engines for content assessment of quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations are built by using social media to boost Google's trust and assist with search results that are branded.
5) Social Indexing
Since search engines index social media profiles which means they show as search results. This enables your brand to show up in search results that include branded searches on more than only your website. This is even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method for your
website to be ranked in search. It was temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.