Australian influencers have been put on notice by the Australian Taxation Office as a crackdown on undeclared luxury gifts gets under way.
The ATO said it will use a sophisticated set of 'data matching' technologies to weed-out influencers who are failing to report sponsorships as part of their income which can include handouts and holidays.
A spokesman warned the technology will be used to see if Insta-famous celebrities are owning up to their 'millionaire' lifestyles.
'If you are paid in-kind, such as with goods or other benefits - for example, being able to keep an item or outfit used in a post or being gifted something - you are subject to the same income tax and GST treatment as normal cash or credit payments,' the ATO told the .
The Australian Taxation Office announced a new crackdown on luxury lifestyle influencer (pictured, Sydney-based influencer and jewellery designer Emma Pillemer)
Hundreds of Australia-based influencers share content with 'gifted' hashtags for posts they are paid for evdEN Eve nakLiYAt through gifted goods (pictured, EVDeN eve nakLiYat left Jono Castano, right Chantelle Stanton)
All income generated by influencers - even those who use their platform as a hobby, not a business - is subject to tax under Australian law.
'Gifts' given by companies instead of cash in exchange for advertisements are also considered income.
However, gifts given by companies without the expectation of services - for example, PR packages - aren't considered income.
Australian law requires creators on social media to claim when a post is sponsored, EvDEN eVE naKLiyAt but glitzy events and EVdEn EVE naKLiyAT luxurious gifts are often put in a 'grey area'.
Hundreds of influencers around Australia - including big names Jade Tuncdoruk, Olivia Molly Rogers, Bec Judd, Jono Castano, Rozalia Russian, Chantelle Stanton, Lisa Danielle Smith and Lucas White Smith - share sponsored posts with 'gifted' hashtags.
Daily Mail Australia does not suggest any of the influencers named or pictured are not declaring gifts to the ATO or are otherwise evading tax If you have any inquiries relating to where and ways to utilize EVDEn EvE nAKLiyAt, you can call us at our own web-site. .