What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel over the last few years, many companies haven't yet begun to take advantage of it. This is particularly important to consider if you're planning to invest in SEO. While the benefits of social media may not be immediately apparent, they are essential for SEO aid. Of the many reasons why you should consider the use of social media in your online strategy, here are 5 reasons it's important for SEO.
1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. A social engagement is when users like, share or share tweets about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these signals from social media, and then use them as an index of quality when ranking content. It's a method of determining the content that people consider useful and what their algorithm determines to be of good quality. If something receives lots of social interaction the content can be identified.
2.) Link Building
It's long gone from the time that you could get links from other websites. Google's Panda/
Penguin algorithm has forced SEOs to linkbuild using the old method: make top-quality content that's relevant. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media enables you to put your content in front of relevant audiences that may be influenced to link to it when it's worthy of linking to. These users will then spread your content among others increasing your influence.
3.) Amplification of content
You can make all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Email marketing is a great way to amplify content,
أفضل مواقع خدمات سوشيال ميديا but it'll only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. If you send your content out to your followers, they will share it with their own followings when they find it useful. Then those people will also share it with their friends, further increasing your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand awareness, all of which can be used by search engines to determine content quality evaluation.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in branded searches.
5.) Social Indexing
Since the search engines index social media sites and display them on search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. It's more than that. Tweets on their own from Twitter were once searchable and were displayed in search results. This enabled your content to rank higher on the results of a search. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.