The internet is rich in advice regarding how to build effective ecommerce websites, several of it bad and some of it useful. Whilst it is so easy to disregard the bad advice, sadly the sheer amount available just encourages bad practice throughout ecommerce development. We're planning to dispel several of The Big Secret book (
new post from Bellevuereporter) misconceptions that surround ecommerce to ensure that you or your website developer just create ecommerce internet sites which are loaded with the good stuff!
Myth Number 1 - You are able to never provide too much info
Myth Number 1 - You are able to never provide too much info
Among the most common ecommerce myths is the fact that you can not provide the buyers of yours with an excessive amount of information. Buying decisions hinge on information gathering, in theory the greater number of info you provide prospective customers the more you enable purchasing decisions. In fact however in excess of info is overwhelming and will avoid buying decisions from being made. Filling up the product pages of yours with countless choices and unnecessary info only causes confusion and choice paralysis. Encourage users of your site to become customers by providing them with basic product information, and if genuinely want to supply technical specifications for your products present them as individual downloadable documents.
Myth Number two - Security badges inspire confidence
Myth Number two - Security badges inspire confidence
Work on making no bones about it, internet security is paramount. Because of a surge in media fascination, the security of online shopping has snapped a bashing of late and many would-be customers continue to be skeptical of engaging with ecommerce. As an owner of an ecommerce site you need to inspire confidence in the subscribers of yours, but just adding a VeriSign or McAfee badge to your checkout pages does absolutely nothing to allay the fear of online shopping! You have to persuade potential customers that the site of yours is honest and secure through effective written content; a feeble badge simply will not cut it!
Myth Number 3 - Cross-sell at every opportunity
Myth Number 3 - Cross-sell at every opportunity
Walk into any grocery store and it's a guarantee that you'll be exposed to cross-selling at every checkout and aisle. Perhaps a thing as simple as buying a newspaper from a supermarket subjects you to a selection of other products to purchase...chocolates, magazines and also supermarket brand credit cards! Cross-selling works in shops, though it doesn't translate properly on the internet. In a bid to follow the Amazon template numerous online retailers attempt to introduce cross selling at every stage of a user interaction as well as checkout processes. Some website owners even try to cross sell products which are totally unrelated. This is simply wrong wrong wrong! Internet purchasing processes are user driven and checkout steps have to be fast, focused and efficient. Bombarding the customers of yours with additional products and additional choices when they're in the process of
purchasing from you is off putting and can just encourage them to visit your competitors' sites. Keep all cross-selling and promotional techniques from the checkout, do not give in to temptation!
Myth Number 4 - Successful ecommerce depends entirely on the website
Myth Number four - Successful ecommerce depends entirely on the website
Myth Number 5 - Ecommerce is easy, anyone is able to do it!